LR9: Social Media

Cell PhoneFor a guy almost in his mid-forties, I consider myself to be fairly computer and internet savvy. I’ve always been an early adopter of technology. I was one of the first users of yahoo, converted to Apple in the 90’s, had a cell phone as big as a briefcase (and a monthly bill that was just as large), and even left my career in 2000 to launch my own Internet startup (think Facebook meets Match meets Yelp, which was ready for launch just as the Internet bubble popped).

TwitterI have pages on Tumblr, Twitter, Facebook, Pinterest, Instagram and so many others that have either disappeared or faded into obscurity. The reason I do all this is that I have an insatiable curiousity. I want to experience everything for myself and most of all, I have a deep seeded desire to understand people. That curiosity about the way people (I) think and why they (I) do what they (I) do is so powerful for me. Behavior, including my own, but especially that of the herd, fascinates me. One look at my reading list will serve as testament to that statement.

While my interest in social media began as mere curiosity, it has turned a corner. I’ve gotten a taste of its power as a result of the yarn bomb. I’ve been writing a blog about my resolutions since 2007 but until the yarn bomb, noone ever read them. It never bothered me though, because the point in the blog was really just to keep a formal record, a diary of sorts, of my journey, and a blog is the perfect tool for that.

Then I began blogging on WordPress, which provides tools for analyzing traffic, seeing where people click, where they come from, what search terms they use to find you, etc. It’s all anonymous of course, so don’t worry, I’m not watching you in particular, just the flow of visitors. It peaked my curiousity. I began to wonder, how could I alter that flow with better content, better organization, use of relevant tags and categories, linking Facebook, Instagram, Pinterest and other social media tools together to drive traffic, etc. I have no expertise, don’t know anyone with expertise and have no interest in reading books on the topic, but I do love me an iterative process. So I got the bug.

Enter the League of Professional Educators. The LPE is, at its core, an idea that was developed for maximum leverage, so that one man, with limited resources could effect systemic change. It is a grass roots based idea, that will require me to connect with an audience that will itself take the ball and run with it. Yeah, I know, every business has a plan to “go viral”. I don’t know if I can pull it off, but this resolution is simply about learning how social media is used to “amplify” a message and drive traffic, so that I can do some good in this world.

I’ll be posting what I have learned and will learn along the way so that others may benefit from my successes and failures. As always, I’ll keep it short and to the point.

LR 9: Social Media Posts

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