I was out for dinner the other night with one of my hedge fund’s investors and the topic of Klout came up. I’d heard the word mentioned earlier in the week while on a business trip to NYC as well. Two unrelated mentions in one week perked my ears and piqued my interest, so I had to find out more.
First, both conversations focused on the fact that Justin Bieber has the most influence of anyone on the Internet and that companies are actually paying him to essentially do product placements on his Twitter, Facebook, et al accounts. How do they know he’s the most influential person in cyberspace? Well, he’s the only person in the world with a Klout score of 100 out of 100.
According to their website,
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.
The Klout Score uses data from social networks in order to measure:
- True Reach: How many people you influence
- Amplification: How much you influence them
- Network Impact: The influence of your network
I’m a pretty heavy user of the Internet, so when I first signed up and received a score of just 13, it was pretty shocking. It made me wonder how low my less Internet friendly friends must be and also what it takes to boost it up. Then I saw a friend who isn’t social media savvy with a score of 17! I had to understand the score better.
Again, according to Klout’s website, “influence is relative so it depends on your goal and peers. The average Klout Score is not 50; instead, it is around 20. The Score becomes exponentially harder to increase as you move up the scale. For instance, it is much harder to move from a 70 to a 75 than from a 20 to a 25.” Wow, 20 is average and I’m a 13?! I wondered what it would take to improve my score to a more respectable level. Klout says, “the best way to increase your Score is to consistently create great content that people want to share and respond to. For the most accurate Score, we also recommend connecting all of your social networks.”
Turns out, it takes a couple of days for your networks to update on Klout. The 13 represented just my Twitter account. Once it added my Facebook page my score jumped to 23. It still hasn’t fully registered all of my networks, like YouTube, Instagram, 12for2012.com, LinkedIn, FourSquare and Blogger, but my score is already a very respectable 51. Pinterest, ravelry and many others are not yet incorporated.
Why should my Klout score matter to me? Power and influence is a good thing to have, whether in the real world or cyberspace. If I am going to be successful at launching LPE, it will certainly come in handy. (LPE’s Klout score is 23, but for some reason it’s only registering the LPE’s Twitter account. Since it’s influence is much greater on Facebook, that score should be much higher when it does register.)
Besides, even as it affects this blog, it’s much more fun writing for an audience.