Americans tend to be visually stimulated, meaning we tend to respond to images and videos over text and auditory messages. So in order to help people understand what the League of Professional Educators is trying to accomplish, we are creating an image of what the world will look like when our plan is fully implemented. Here are the first three steps in that direction.
According to a recent study, just over 98% of the time “teaching” is mentioned in the news or online, it is with a negative connotation. The League of Professional Educators seeks to turn that around and it begins with campaigns like this one. Please share them via Facebook, Twitter and the LPE website to help spark that reversal.
Also, we added another image to the IF campaign.
Click here to share “If community…” on Facebook
I met with an amplification consultant, which is essentially a business designed to help get a message out via the full array of social media outlets. Amplification, Inc has come on board to help us do just that. This is an iterative process, that will require us trying things, assessing their success and making adjustments. What I learned from our 1st discussion is that in the world of social media, a picture is worth 1,000 words and video is worth exponentially more, especially short videos. Children and animals are a huge plus. Nothing new in any of this, but if we are going to be successful at getting our message out, it’s important for us to be cognizant of what works. Here are the first 5 images from the new “IF” campaign for the League of Professional Educators. I would greatly appreciate it if you would share them via Facebook and/or Twitter. Every “Share” and “Like” helps get us closer to fixing education.
Click here to share “If children…” on Facebook
Click here to share “If poverty…” on Facebook
Click here to share “If crime…” on Facebook
Click here to share “If women’s rights…” on Facebook
Click here to share “If terrorism…” on Facebook
I was a little late to the party on that Mission: Small Business contest, so I won’t be too hard on my ability to mobilize the troops, but clearly I need to learn how to better utilize social media if I am going to have any success in launching the League of Professional Educators.
My contempt for all these quotes camouflaged as images that go around Facebook, begging people to “share” and “like” is well telegraphed. However, I can’t deny how effective they are for rallying people behind a cause. If you get the right message, they get passed around like a hot potato. So, I’m going to try a few for the LPE, beginning with these and see how it goes.
Click here to share this one with your friends on Facebook if you’re so inclined.
Click here to share this one with your friends on Facebook too.
If you have any suggestions, please share them with me. If you’d like to make one of your own to help the cause, please send it to me at firstname.lastname@example.org.
In 2007, I decided I wanted to do more than simply run a successful business and enjoy my life in Santa Barbara. I wanted to see if I could apply what I do for a living, to solve a major social problem. After a year researching everything including poverty, crime, health, the environment rights issues, and so much more, I found that when I drilled deeper and deeper down, at the core of all of these issues, is education. Solve the education problem, and we solve so many other social ills.
I spent three years focused on the task of boiling the issue down to its essence and then developing a solution. The result is the League of Professional Educators (LPE).
Initially, the plan was to launch the LPE as a non-profit, but after fighting with the IRS for 501c3 status for a year, with the only beneficiary being our lawyers, we reorganized as a for-profit. No other aspect of the entity changed. It was always intended to be a commercially viable entity, for I believe that’s the only way you can ensure long term sustainability.
I will provide far more details as this resolution develops, but step one for GR6 is to ask my followers to vote for the LEAGUE OF PROFESSIONAL EDUCATORS to win a $250,000 grant in Chase’s Mission: Small Business program. Click here, log in via Facebook and enter League of Professional Educators in the box marked “business name”. Then spread the word….PLEASE! With this grant, the LPE can build out the operations necessary for triggering real improvement in America’s education system.
In this video, I describe the key issue facing our education system and how the LPE will solve it.