LR9: Klout

I was out for dinner the other night with one of my hedge fund’s investors and the topic ofBijaPoo on Klout Klout came up. I’d heard the word mentioned earlier in the week while on a business trip to NYC as well. Two unrelated mentions in one week perked my ears and piqued my interest, so I had to find out more.

First, both conversations focused on the fact that Justin Bieber has the most influence of anyone on the Internet and that companies are actually paying him to essentially do product placements on his Twitter, Facebook, et al accounts. How do they know he’s the most influential person in cyberspace? Well, he’s the only person in the world with a Klout score of 100 out of 100.

According to their website,

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.

The Klout Score uses data from social networks in order to measure:

    • True Reach: How many people you influence
    • Amplification: How much you influence them
    • Network Impact: The influence of your network

I’m a pretty heavy user of the Internet, so when I first signed up and received a score of just 13, it was pretty shocking. It made me wonder how low my less Internet friendly friends must be and also what it takes to boost it up. Then I saw a friend who isn’t social media savvy with a score of 17! I had to understand the score better.

Again, according to Klout’s website, “influence is relative so it depends on your goal and peers. The average Klout Score is not 50; instead, it is around 20. The Score becomes exponentially harder to increase as you move up the scale. For instance, it is much harder to move from a 70 to a 75 than from a 20 to a 25.” Wow, 20 is average and I’m a 13?! I wondered what it would take to improve my score to a more respectable level. Klout says, “the best way to increase your Score is to consistently create great content that people want to share and respond to. For the most accurate Score, we also recommend connecting all of your social networks.”

Turns out, it takes a couple of days for your networks to update on Klout. The 13 represented just my Twitter account. Once it added my Facebook page my score jumped to 23. It still hasn’t fully registered all of my networks, like YouTube, Instagram, 12for2012.com, LinkedIn, FourSquare and Blogger, but my score is already a very respectable 51. Pinterest, ravelry and many others are not yet incorporated.

Why should my Klout score matter to me? Power and influence is a good thing to have, whether in the real world or cyberspace. If I am going to be successful at launching LPE, it will certainly come in handy. (LPE’s Klout score is 23, but for some reason it’s only registering the LPE’s Twitter account. Since it’s influence is much greater on Facebook, that score should be much higher when it does register.)

Besides, even as it affects this blog, it’s much more fun writing for an audience.

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GR6: LPE’s “IF” Campaign

I met with an amplification consultant, which is essentially a business designed to help get a message out via the full array of social media outlets. Amplification, Inc has come on board to help us do just that. This is an iterative process, that will require us trying things, assessing their success and making adjustments. What I learned from our 1st discussion is that in the world of social media, a picture is worth 1,000 words and video is worth exponentially more, especially short videos. Children and animals are a huge plus. Nothing new in any of this, but if we are going to be successful at getting our message out, it’s important for us to be cognizant of what works. Here are the first 5 images from the new “IF” campaign for the League of Professional Educators. I would greatly appreciate it if you would share them via Facebook and/or Twitter. Every “Share” and “Like” helps get us closer to fixing education.

Click here to share “If children…” on Facebook

If children are your concern, then so is education

Click here to share “If poverty…” on Facebook

If poverty is your concern, then so is education

Click here to share “If crime…” on Facebook

If crime is your concern, then so is education

Click here to share “If women’s rights…” on Facebook

Women's Rights

Click here to share “If terrorism…” on Facebook

If terrorism is your concern, then so is education.

LR9: Social Media

Featured

Cell PhoneFor a guy almost in his mid-forties, I consider myself to be fairly computer and internet savvy. I’ve always been an early adopter of technology. I was one of the first users of yahoo, converted to Apple in the 90’s, had a cell phone as big as a briefcase (and a monthly bill that was just as large), and even left my career in 2000 to launch my own Internet startup (think Facebook meets Match meets Yelp, which was ready for launch just as the Internet bubble popped).

TwitterI have pages on Tumblr, Twitter, Facebook, Pinterest, Instagram and so many others that have either disappeared or faded into obscurity. The reason I do all this is that I have an insatiable curiousity. I want to experience everything for myself and most of all, I have a deep seeded desire to understand people. That curiosity about the way people (I) think and why they (I) do what they (I) do is so powerful for me. Behavior, including my own, but especially that of the herd, fascinates me. One look at my reading list will serve as testament to that statement.

While my interest in social media began as mere curiosity, it has turned a corner. I’ve gotten a taste of its power as a result of the yarn bomb. I’ve been writing a blog about my resolutions since 2007 but until the yarn bomb, noone ever read them. It never bothered me though, because the point in the blog was really just to keep a formal record, a diary of sorts, of my journey, and a blog is the perfect tool for that.

Then I began blogging on WordPress, which provides tools for analyzing traffic, seeing where people click, where they come from, what search terms they use to find you, etc. It’s all anonymous of course, so don’t worry, I’m not watching you in particular, just the flow of visitors. It peaked my curiousity. I began to wonder, how could I alter that flow with better content, better organization, use of relevant tags and categories, linking Facebook, Instagram, Pinterest and other social media tools together to drive traffic, etc. I have no expertise, don’t know anyone with expertise and have no interest in reading books on the topic, but I do love me an iterative process. So I got the bug.

Enter the League of Professional Educators. The LPE is, at its core, an idea that was developed for maximum leverage, so that one man, with limited resources could effect systemic change. It is a grass roots based idea, that will require me to connect with an audience that will itself take the ball and run with it. Yeah, I know, every business has a plan to “go viral”. I don’t know if I can pull it off, but this resolution is simply about learning how social media is used to “amplify” a message and drive traffic, so that I can do some good in this world.

I’ll be posting what I have learned and will learn along the way so that others may benefit from my successes and failures. As always, I’ll keep it short and to the point.

LR 9: Social Media Posts

LR4: Yarn Bomb Epiblogue

TextIt’s been a few weeks since the yarn bomb was packed and shipped off to Warm Up America, but it continues to live on in the hearts and minds of those who witnessed it for themselves. This weekend, Will Wallin, who participated in every aspect of the installation, including mapping the tree, ladder lugging and tear-down, went for a hike to the tree. Along the way, a couple stopped him to tell him about this magical yarn bomb he missed, just weeks earlier. When he informed them that he’d been a part of its installation, the woman surprised him with an impromptu hug and they both thanked him for it.

Yarn Bomb in the Independent

 

Just yesterday, the Santa Barbara Independent included a blurb about it in their print edition, almost a month after it went up. I’ve received lots of pics via email from people who visited it and found many more that have been going viral thanks to being pinned and repinned on Pinterest, posted on Instagram, Facebook, Tumblr and more.

Between all that and WordPress featuring the LR1: Unicycling post on FreshlyPressed, traffic to 12for2012.com exploded.

 

12for2012I received lots of nice notes via email, most of which came with pics attached, but here are two notes I especially liked reading:

From Sharon… “I am the older Japanese woman you ran into on the trail yesterday (Friday). I was walking down, only having made it to the fire road on my hike to the yarn tree. I didn’t know you were the creator when we briefly spoke. I would have told you that I have been percolating a guerrilla knitting project for a couple years now. I wanted to touch your yarn tree and be there in person. Alas, I don’t think I’ll be able to make it before it disappears. I just want to thank you for your creative spirit, your energy, and your determination to make it happen. The group of kids who were coming down after me were still excited about it as they ran down the hill. (color me and my hiking poles jealous). You’ve done a beautiful thing, along with hundreds of knitting and crocheting fingers across the land and sea. I am happy knowing it is now and sad it won’t be after Sunday. Thank you.”

From a woman named Barbara… “Yesterday, two friends (Carol and Simone), my husband and I hiked up Cold Spring Trail to see your Yarn Bombed Tree. What an experience! I did take some photos which I will share later. I just had to initiate this communication. Your tree and your year of goals is amazing. Thank you for your inspiration, Barbara”

Here are some of the pics I received via email:

Wilderness Youth Project

Thanks for the reason to get up the hill. Wilderness Youth Project had a blast 6/15/12.
Andrew Lindsey (click on the photo for the Wilderness Youth Project’s website)

Galina Brouwer

Yes, we made it up there…grueling, as you described. Just when we thought we were there, the hardest uphill climb was yet to come. We made it back in the pitch dark. Thank God for flashlights.
It was just glorious seeing this work of art. We thank everyone involved.
P.S. The photo shows an “orb”…..My friend swears it’s a spirit of sorts.
Peace, Galina

Shaun Beardsmore

Did a trail run up to the tree this week and snagged a cool shot as the sun set, awesome work. I recently starting making beanies so I’ve been working with Yarn a lot too. Great to see creative projects like this around town and beyond. (Visit Shaun’s website thewavesofnature.com for some more cool pics of the bomb)

Alek and Tyler

Heres a photo, theres more on my camera I’ll edit tonight. If u credit me, can u use my website notestomom on tumblr? My mom was killed by a drunk driver last May and I use the site to write to her and raise funds on behalf of her memory for MADD. We’re close to $3000.
It was nice to meet you today. My stepbrother Alek and I were so inspired by your ideas.
Take care,
Tyler (click on the photo to go to Tyler’s Tumblr tribute to her mother)

Jonah Blossom and Amanda Grandfield

Great to run into you on the trail today! I’ve attached some pictures to this email of the yarn tree from today 6/16/12
Thanks again for making this happen– it was such a delight to visit the tree.
Best, Amanda

Amanda Grandfield

Amanda Grandfield took some photos and offered them for sale at her booth along East Beach the following week. (She gave me this one for free!)

John Wiley

FYI we flew past today, snapped more aerials. Thanks again for the fun you’ve brought to our whole community with all your work on this. 🙂
ciao -j (John Wiley)

Pamela and Craig Penner

Steve, thanks for your creativity. Pamela and Craig

Amanda Bailey

Thank you so much for sharing your story. It is inspiring and refreshing to hear. I had a little fun with ColorSplash on the last one. Good luck on your future endeavors. Take care!

We met you on the trail, thanking you for doing this community art. We soooo appreciate the hard work, and enjoyed it tree-mendously!
Thanks again,
Karen and Rick Heimberg

This one was posted on the Multi-Use Trails Coalition’s website (click on the pic to see more there)

Then I discovered pictures posted, pinned, repined and stories being told about the yarn bomb all over the Internet…

A selection of some of the places I found pics, postings and conversations about the yarn bomb:

crochetconcupiscence.com

Imgur

Reddit

EdHat submission by Aquaholic (Fantastic pics!)

Jenn Kennedy wrote about it and posted this video too

CrowdKnitting

Pinterest

Stitches and Purls

Wattlebird

Babukatorium

Elastic Camel Space

Twitter

Alex Moore

365 ThingsJackieMackie

GR6: Thank a Teacher

I was a little late to the party on that Mission: Small Business contest, so I won’t be too hard on my ability to mobilize the troops, but clearly I need to learn how to better utilize social media if I am going to have any success in launching the League of Professional Educators.

My contempt for all these quotes camouflaged as images that go around Facebook, begging people to “share” and “like” is well telegraphed. However, I can’t deny how effective they are for rallying people behind a cause. If you get the right message, they get passed around like a hot potato. So, I’m going to try a few for the LPE, beginning with these and see how it goes.

Click here to share this one with your friends on Facebook if you’re so inclined.

Thank a Teacher Mark

Click here to share this one with your friends on Facebook too.

Thank a Teacher LeBron

If you have any suggestions, please share them with me. If you’d like to make one of your own to help the cause, please send it to me at bijapoo@me.com.